Hotel in Orlando Florida
WRS began working with a Holiday Inn in Orlando in January 2007.  The first focus was to get the brand.com pages fully optimized and written for maximum conversion.  During the first six months of SEO efforts, the hotel’s brand.com property page grew in search engine placement within both branded and brand neutral keywords.  The second step was to re-engineer an independent site for the hotel to give them more flexibility on keyword strategies as well as a more targeted segment approach.  We created a website that was clearly focused on leisure transient and targeted towards family travelers looking for a great value. 

Let the numbers speak for themselves…

• Search Engine Traffic grew 400% after the first six months and another 400% in the last four months.
• Year to Date 2008 -40% of all visitors who reach the hotel’s home page progress to the booking button to check rates.
• The Independent site revenue for the first two months of 2008 is equal to the total revenue for 2007.