Optimizing for Conversion (Part 4 of 5) – Call to Actions in Text
Calls to action go beyond a “book now” button on the home page. Consumers must be called to each step guiding them through the sales funnel. We also need to ensure that we are implementing great search engine optimization (SEO) to draw customers in and content to keep them interested.
Using keywords in anchor text will increase Web site SEO, and it’s also a great way to create call to actions leading from one step to another in the sales funnel. This will capture consumers as they are reading and ask them to move further into the funnel, ultimately leading to a purchase and becoming an advocate.
On the home page:
Instead of this: Get for more information about our LA Hotel dining.
Use this: Learn more about our LA Hotel dining.
This call to action actually calls the customer to commit an action. It is SEO friendly and just as important it’s user friendly. We are guiding users through the site and committing them to the next step in the sales funnel.
Categories: Tips for Hoteliers
Tags: Call to Action, Conversion, Sales Funnel, Strategy
Makes sense, and it’s a mistake I make often. Thanks for the tips. I’ll keep them in mind.