SEO for Bing… Are you prepared?

Posted 29 Sep 2009
Have you prepared for the rise of Bing?

The volume of searches on Microsoft’s new Bing search engine has increased steadily since its launch in June. In August, the number of Bing searches topped 1.1 billion – a 22.1 percent increase compared to July. This makes it the Web’s fastest growing search provider.

This relatively modest growth didn’t come cheap for Microsoft, who launched a colossal $80-100 million campaign to promote its new search engine. However, as Bing continues to gain ground, it will close its 3rd place gap behind the two commanding industry leaders Google and Yahoo.

The result don’t necessarily tell the whole story. The Yahoo and Microsoft partnership announced in late July poses a potential threat to the search landscape. Under the ten-year agreement, Bing’s search algorithm becomes the main platform for Yahoo search while Yahoo provides the exclusive global sales force for premium advertisers. Once executed (likely in 2 years), we anticipate drastic shifts in the way the two search engines operate.

Regardless of how the search market shifts, capable SEO performance remains crucial to your online campaign. This is because Bing is committed to maintaining core SEO standards:

“Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily…” Rajesh Srivastava, Principal Group Program Manager, Bing

If you have not focused on optimizing for Bing in the past, now is the time to revisit your SEO campaign. Here at WRS, we do our best to stay ahead of the of the ever-changing internet market.  Here are some things to consider when optimizing for Bing:

  • Do you have relevant and link worthy content?
  • Are you optimizing all your Meta and Alt tags properly?
  • Do you have high quality inbound links?
  • Have you added your Web site in Bing Webmasters Tool?
  • Is your site technically sound?

WRS knows SEO. We staff leading experts in the field which makes us the top provider for hotel SEO services.  If you are considering a new site or better search engine optimization, then contact WRS sales today. Once you’re part of our team, you will have access to a full-service hotel internet marketing agency with additional tools and services to meet your needs. Discover more.

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Categories: SEO

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