The 4th Quarter’s almost here, are you ready?

Prepare your offense and put plans in place to take advantage of all 4^th quarter events and trends in your market.  Let’s close the year out strong!

Top 10 Revenue Generating Opportunities:

1. Do you have an early booking incentive in place to book holiday parties and rooms?
2. Have you determined an eBlast schedule to raise awareness about your property?
3. Have you created new packages based on the season and upcoming holidays? (Thanksgiving, Christmas, New Year’s)
4. Do you have a Last Minute Deal/Package together? Produce this now to prepare for the holiday push and to generate a sense of urgency in order to pick up last minute bookings.
5. Have you identified a target audience or package that you can use for a customized Pay-Per-Click campaign?
6. Do you have an offer through Google coupons? Rotate your offers and entice guests with seasonal coupons.
7. Are you tapping into the Social Media channels?  If so, what is your strategy? It’s not enough to be on social media, you need to have a plan in place to capture more customers.
8. Are you responding to reviews? You should be doing this year-round, especially as families look for that cozy vacation spot in which to spend the holidays.
9. Are there events happening in your market that we can blog about? Gain Web exposure as the lodging choice for holiday events.
10. Have you updated the advertisements on your local marketing Web sites? Send them seasonal information to keep the content and advertisements fresh and effective.

Ask yourself these questions to assure that you have tapped into all channels to maximize your revenue potential.

If you are not tapping into any of the items above, contact WRS today! We can prepare your plan of action and help you maximize your revenue as you head into the 4^th quarter. Game on!

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Categories: Tips for Hoteliers