What’s New with Google Caffeine?

The only thing that moves as fast as the Internet is the throng of competing search engines trying to make sense of it. Fresh off the launch of Microsoft’s head-turning new search engine Bing, search giant Google has responded with the official launch of Google Caffeine. Google’s take on next-generation Web search has passed the testing phase, launched in one data center and will roll out slowly across the others after the holiday season.

Most users will not notice any visual changes to Google. However, behind the scenes is another matter. Caffeine’s revamped search structure will boost the speed of providing search results and improve Googlebot’s ability to crawl and index the Web and incorporate real-time search.

What is the different between the old and the new Google algorithm?

PageRank plays a big part in Google’s current algorithm. Google considers the quality and quantity of Web sites linking to your site a very strong signal about how important and relevant you are to a specific search term. Because Caffeine will allow Google to crawl even more of the Web in less time, Google can now consider other signals besides links. New factors include the ratings of your business and how users are tagging or commenting about your content, especially through social media outlets such as Facebook and Twitter. With Caffeine, you will even start to see Twitter posts (tweets) in search engine results. Therefore, it is essential to incorporate social media into your hotel’s Internet marketing strategy.

As always, Google prefers mystery. They don’t want us to know precisely how Caffeine works or what effects it will have on real-time search. At this point, we can only speculate on how this new search structure will affect your Web site.

While we do not anticipate major changes, we can expect to see unique, informational and regularly updated content perform better in the search results with Google Caffeine, especially if this content is actively engaged by users. Therefore, managing your Web site rankings on a regular basis and adding content continues to be a critical factor in your Internet strategy.

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Categories: SEO