Boost Customer Awareness with Press Releases

Posted 30 Dec 2009

There is no question that Social Media is the hot new thing. Every day, new hotel marketers begin to focus their efforts toward online outlets such as Facebook and Twitter.

However, even as you gain fans, followers and subscribers through Social Media, you stand to lose an important audience. Hoteliers, hotel management companies, journalists and industry newsmakers are slow to pick up on Social Media and may still disregard it as a valid news source.

This is why you must complement your Social Media strategy with a strong press release distribution campaign. If you’ve got news that’s fit to print, you only hurt yourself by not shouting it out.

What news is fit to print? Believe it or not, the world doesn’t have to change for you to have a good story. Announcements big and small, participation in local events, donations to charity, key staff changes – all of these present opportunities to get your name out in front of the people who matter.

Below, find an exhaustive list of ideas to help inspire your next release. You might think there’s nothing going on around your hotel, but read the list, take a moment, and then think again.

After you do, contact WRS for press release writing and distribution services and let us help get your story out there.

Press Releases Inspired By News + Current Affairs

  1. Tie in with current news events.
  2. Adapting a national survey or report for local use.
  3. Stage an event to tie with a holiday or special occasion.
  4. Making an analysis or prediction.
  5. Publish a summary of facts.
  6. Taking part in a controversy.

Press Releases about Your Marketing Efforts

  1. Publish results of a poll or survey.
  2. Publish a report.
  3. Studies you’ve completed.
  4. Seminars.
  5. Holding a competition or contest.

Press Releases about Your Products

  1. New products or services.
  2. Changes in pricing, especially reductions.
  3. New trademarks.
  4. New publications.
  5. Available hand-outs.
  6. New uses for your products or services.
  7. Unusual products or services that you offer.

Press Releases about Your Customers

  1. New contracts that you’ve won, clients you’ve obtained, etc.
  2. Your customer’s success stories.
  3. Awards given to customers.
  4. Testimonials received from customers.

Press Releases about Your Office or Organization

  1. Office move or expansion.
  2. Visits by a celebrity.
  3. Certification of your organization.
  4. Awards won by your organization.
  5. Memberships in associations.
  6. Company anniversaries.

Press Releases about Community Activities

  1. Your company’s contributions to the community.
  2. Employees volunteering time to help the community.
  3. Civic activities.
  4. Fund-raising or other events for the local community.
  5. Sponsoring local programs or events.
  6. Available internships with local schools.
  7. Scholarships.
  8. Staging a special event.

Press Releases about Your Staff

  1. Awards won by employees.
  2. New training programs for employees.
  3. Qualifications received by employees.
  4. Appointments.
  5. Retirements.
  6. Long-term employees, including anniversaries.
  7. Staff promotions.

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