How to Increase Website Sales in 2010
If you’re like most business owners planning for 2010, then you’re starting to look closer at the growth in digital marketing. With a slump in traditional media and the economic downturn, it’s only natural that business leaders start to take more notice of Internet marketing and the success metrics it can provide.
It has been a challenging year, and as you look over your budget for 2010 you need to make sure you are setting enough aside to keep your online business growing.
According to the 2009 Advertising Effectiveness Survey conducted by Forbes of 112 senior level advertising, marketing and media executives, the top 3 most effective digital marketing tools are SEO, E-mail/Newsletters and Pay-Per-Click.
Today we give you our best insider tips that will help you increase your Web site sales in 2010.
6 Insider Tips to Increase Website Sales in 2010
1. Use press releases to increase keyword rankings
Press releases have great potential for attracting traffic and links. If you have newsworthy topics, put it into a press release so it can be spread across the news networks. Not only does this bring attention and traffic to your business, but it also builds links back to your domain from a host of valuable sources. The in-house content team at WRS utilizes the best PR networks and specializes in writing for hotels.
2. Produce thematic content on your site and host a Blog
Having content on your site helps Google understand what your site is about. The more relevant content you have on your site, the better off you are. Having thematic content allows you to produce more content around long tail keywords. This is done by expanding parts of your Web site, in other words, by adding more pages. A good example is adding a page for each room type or expanding your weddings section by separating catering, space and planning information into unique pages. Importantly, the additional pages need to be keyword-rich and well-written. Extra pages just for the sake of it will get you nowhere.
Hosting a blog will allow you to post information regularly about new specials, events, or happenings at the hotel. Search engines are integrating real time results so use your blog posts to target the latest search trends.
3. Set up a well organized Pay-Per-Click campaign
Pay-per-click is an easy medium to get into. It allows you to rank for keywords with an hour’s work. A lot of people are bidding for your terms. It is very important to use advanced tactics and fully utilize the features available. This can make profound differences in your ROI especially since your money is vested in every click. Does your campaign utilize bid updates, negative terms, ad testing and more?
4. Utilize video and images hosted in popular networks such as Flickr and Youtube
Google universal search is getting more extensive with the onset of Google Chrome and new features. Many people are searching in these verticals to find information. A good example is someone looking for a ballroom space in his or her city. Google will also present video and image in natural search results. Utilizing these channels will allow you to be found within them, and if optimized properly it can increase your odds of a first page ranking.
5. Measure Success Metrics
Actions leading to sales are the most important metric whether it be conversions, subscriptions, click-thrus, boost in search rank or page views. Our team at WRS employs advanced analytics tools and can also provide custom reports. Our analysts are watching your site’s performance and will make changes to keep your site ahead of the curve.
6. Utilize E-mail and Newsletters
Take advantage of cutting edge E-mail and Newsletter services by WRS with our Customer Relationship Management (CRM) tool: Hotel Sales Kit. Learn more here.
The Internet market is changing. Google is updating its algorithm, 3rd-party sites are ranking better and your competitors are getting smarter. Our role at WRS is to stay ahead of the curve with forward-thinking Internet marketing strategy, products and services. We develop custom Internet marketing strategies, with SEO and E-mail/Newsletter service, tailored to the individual needs of our clients. Learn how you can partner with industry leaders and take your Web site sales to the next level. Contact us today.
Categories: Tips for Hoteliers
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