Our Hot List of Search Engine Optimization Trends for 2010

In 2009, search engine optimizers witnessed many changes that will permanently affect the future of search. Some of the most important events of 2009 include the introduction of Bing, the merger of Yahoo and Microsoft Search and the announcement of Google Caffeine .

This is just the tip of the iceberg for what awaits us in 2010. Hot trends include the following:

Personalization of Search
Static results are a thing of the past. Search engines now present results pages based your search behavior, history and personal profile. This is already in limited use and will go big in 2010. Read more here.

Your Site Speed
Google’s all about delivering the best user experience. We expect that slow sites will see a negative impact on ranking. With the inclusion of Flash, AJAX and other interactive elements, sites are using much more bandwidth and keeping it fast is a challenge.

Real-Time Search
The Google search results page is no longer a list of ten links. It now includes recent videos, the latest news, images and Twitter posts. Google and Bing have both attempted to integrate the content of tweets into the standard search results. Like it or not, Twitter has become a part of the Web landscape and is not going away in the near future. Are you tweeting?

Local Search
Local search has gained momentum in 2009 and continues to be at the forefront of search marketing. More and more map results appear along pay-per-click ads and optimized search results. These maps have been reported to absorb as much as 60% of the traffic on the page. You don’t want to miss this if your business relies on foot traffic in a physical location.

Inbound links
Links are one of the most popular ways for users to find new Web sites. Therefore, the more quality sites that link to yours, the better. Persuading other Web site admins to link to your own could be one of the smartest marketing tactics: it is low cost, extremely effective at driving qualified traffic and can have a positive impact on your search engine placement.

Video
Do not miss the opportunity to increase Web traffic and attract visitors by creating a video campaign.  Video content is viewed by all kinds of users for all kinds of reasons. If the popularity of YouTube is anything to judge by, video content is only going to expand in 2010.

In 2010 Search engines will continue to get more complex as they strive to deliver the best results possible. The fundamental elements of on-site SEO remain the same. Keyword-rich tags, titles, headers and content still matters. It is important to follow these trends and also to keep an eye out for new ones.

It’s our job at WRS to be ahead of the game so that you can maximize the exposure and opportunity of your business within Search Engine results pages. Contact us now and find out what we can do for you.

Posted by admin
Categories: SEO