Web Now Primary Means of Communication
Why should businesses get on all the digital networks they can? It’s like not having a home telephone 30 years ago. If you didn’t have one, you didn’t hear from anyone unless they showed up at your door or you received a letter weeks after they mailed it. The scales have finally tipped. Not only is it a new ‘era’ in how people are using the web. It signals an entire change in the primary method in which people communicate.
This is huge. It’s been over 100 years since communications were revolutionized to this degree. And even more so with the web because due to smart translation software being to cross language barriers. [Yes, they're not perfect but you can understand what is being said.] Now, everyone around the globe who has access to the web can talk to anyone else in the world. Wow.
Businesses should obviously take notice. The advertising world is going through a major adjustments and like fault plates rub together and make an earthquake, the world of communications is being shaken to it’s core. Since the primary means of communication is now online, businesses need to quickly get up to speed with various communication pathways. If not, they will be having one way conversations and no one will be on the other end of the line.
One way conversation
Thoughts? Is anyone seeing this in their industry right now? Let me know how it’s affecting you and your industry.
Jennifer Schnell
Marketing Communications Director, Worldwide Revenue Solutions, Plano, TX
www.wrsol.com
Categories: Interactive Web 2.0, Marketing Communications
Tags: Communication, Marketing, social media, Traditional advertising is dead, Web 2.0
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