Top 3 Mobile Marketing Tactics for Hotels

Mobile phones are transforming into the portable computers of today, especially for people on the go. These people on the go are also frequent travelers. They want information fast, simple and at their fingertips. In the U.S., the number of mobile ... Read More

5 Easy Ways to Expand your Web site Content

No matter how many times Google, Microsoft and Yahoo! change up their search algorithms, one thing always remains the same: their appetites are insatiable. Search spiders love content, they crave content, and in their digital bellies there is always room for more. Logic follows, then, that your best SEO bet is to give it to ... Read More

How to Increase Website Sales in 2010

If you’re like most business owners planning for 2010, then you’re starting to look closer at the growth in digital marketing. With a slump in traditional media and the economic downturn, it’s only natural that business leaders start to take more notice of Internet marketing and the success metrics it can provide. It has been a ... Read More

Is your hotel a digital playground?

Heard the buzz about Foursquare? Some experts are calling it the next big thing in social media. This innovative app blends the accessibility of Twitter with an engaging game-like mechanic. What's more, it's essentially business-driven, with ample marketing opportunities up for grabs. So what is it? Foursquare is a geocentric social network and game played primarily with ... Read More

Jump-start the Year with a 1st quarter marketing plan

1st quarter tends to be a slow time of the year for most hotels. However, that's no excuse to slacken your drive for better market share. With many of your competitors falling into a post-holiday haze, you have an excellent opportunity to boost your market presence through differentiation. Simply, there's no easier time to stand ... Read More

A Focus on Photos – Boosting your Site with Imagery

People love to look at pictures - family photos, travels afar, wedding portraits, beautiful landscapes and everything in between. Pictures enable us to share life experiences and enjoy the beauty of people, places and things time and again. Good hoteliers understand that pictures are more than casual eye-candy. On hospitality Web sites, images sell. Read More

The 4th Quarter’s almost here, are you ready?

Prepare your offense and put plans in place to take advantage of all 4th quarter events and trends in your market.  Let's close the year out strong! Top 10 Revenue Generating Opportunities: Do you have an early booking incentive in place to book holiday parties and rooms? Have you determined an eBlast schedule to raise awareness about your ... Read More

You can’t ignore the Mobile Web.

The US Mobile web browsing is experiencing phenomenal growth with an increase of almost 62% during 2008. By 2010 the projected number of mobile phone users is 4 billion, compared to only 850 million PC users worldwide. It can't wait any longer – tap into the largest market on the planet with an optimized mobile ... Read More

Hotel Reputation Management

“Each unhappy guest tells three others!” We have all heard it, and we have all believed. However, in the present day, each unhappy guest now tells 3 million potential customers! This creates a demand for even higher attention and personalized responses to every comment left in your virtual inbox. The days of the suggestion box and ... Read More

The Importance of Landing Page Design for Optimization and Conversion

It’s important to keep in mind, while designing a landing page, to do so with as much relevance to the product or service that you offer. The design and layout of new landing pages should be consistent, although branding has become less of a priority. Sites now compete with one another in relevance, user-friendliness and ... Read More