Optimizing for Conversion (Part 4 of 5) – Call to Actions in Text

Calls to action go beyond a “book now” button on the home page. Consumers must be called to each step guiding them through the sales funnel. We also need to ensure that we are implementing great search engine optimization (SEO) to draw customers in and content to keep them interested. Using keywords in anchor text will ... Read More

Optimizing for Conversion (Part 2 of 5) – Call to Action

In our last post we covered the sales funnel. It’s time to learn how you can move visitors through the sales funnel with call-to-actions at each level. Let’s look at each step through the process and understand how the consumer moves from one phase to the next. Category Awareness > Brand Awareness This call-to-action is satisfied when ... Read More