Optimizing for Conversion (Part 4 of 5) – Call to Actions in Text

Calls to action go beyond a “book now” button on the home page. Consumers must be called to each step guiding them through the sales funnel. We also need to ensure that we are implementing great search engine optimization (SEO) to draw customers in and content to keep them interested. Using keywords in anchor text will ... Read More

Optimizing for Conversion (Part 3 of 5) – The Positioning Statement

In the last two posts we discussed the sales funnel and how it affects consumers as they make purchases and become advocates of your products. This positioning statement will place call to actions for every step in the sales funnel, delivering all your information as a mini sales pitch. Let’s first understand what a positioning statement ... Read More

Optimizing for Conversion (Part 2 of 5) – Call to Action

In our last post we covered the sales funnel. It’s time to learn how you can move visitors through the sales funnel with call-to-actions at each level. Let’s look at each step through the process and understand how the consumer moves from one phase to the next. Category Awareness > Brand Awareness This call-to-action is satisfied when ... Read More

Optimizing for Conversion (Part 1 of 5) – The Sales Funnel

In this 5 part series we will discuss the sales funnel and how it can be used to increase Web site conversion. First we look at the sales funnel itself. All consumers go through a thought process when they buy anything whether walking into a store or shopping online. We must consider this with SEO, Web ... Read More