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Keep yourself informed of the latest strategies and tips to enhance your overall Site performance.
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Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale
by Shane Ettestad, President & CEO of Blue Square Studios
May, 2006
"For the novice e-marketer, decisions about website design can be scary. For the hotel marketer, who knows that more than 70 percent of all travel choices are being made online, those decisions are even scarier. And for a newly-independent hotelier, just weaned off the flow of a franchise web reservations network, the prospect of 'getting it wrong' is terrifying. What if we build the new website and nobody comes? Such thoughts keep independent hoteliers awake and sweating all night. "
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The Future of Hotel Reservations
by Larry Mundy
May, 2006
"I keep hearing that by 2008, 113% of the rooms booked in the U.S. will be sold through the Internet. If that’s true, we need to start planning now, what to do with all those useless telephones and reservations agents and brand directories. "
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A Hard Look at PPC, Click Fraud and the Alternatives
by Bill Platt
May, 2006
"With the creation of the Overture and Google Adwords systems, many webmasters believed they had finally hit the mother load. It was no longer necessary for small online businesses to invest large amounts of monëy into Search Engine Optimization (SEO) services to gain high search rankings in the natural search results.. "
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Five Most Effective Internet Marketing Tools
by Titus Hoskins
"Like any industry, Internet Marketing has its own special marketing tools and methods. Many of these marketing tools may already be familiar to you: autoresponders, SEO software, link-building systems, content management programs, affiliate software... and the list goes on..."
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More Hotel Web Site Hints, Tips, and Tricks - Unwrapped
by Neil Salerno
"When it comes to boosting web site sales, search engine optimization (SEO) has become the first and last choice by many web marketing companies. It seems that SEO has become the current Rx prescription for non-producing web sites. In itself, SEO can be very beneficial, but it is certainly not the cure-all that some web marketers claim."
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