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Aggressive online marketing becomes more prevalent in competitive, full-service markets, to which this package is tailored. Our Virtual ezManager package provides a full breadth of Hotel Internet Marketing Services and allows hotels to penetrate the Internet space and stay ahead of the competition. As part of our services, we will develop a comprehensive online Marketing Plan for your hotel to get the most out of each online market segment. Whether your needs are in leisure, business, group, social, or government, we have the know-how to shift business as well as deliver sales leads.
Our professional SEO packages and e-Commerce Solution packages includes:
- Drive more revenue:
- A full analysis of the market and hotel market segments with a comprehensive twelve-month online marketing plan
- Ongoing maintenance and optimization of current hotel websites, both brand and independent, including all content and tags revisions as necessary
- Ongoing strategic link execution to enhance search engine placement
- Complete diagnosis of client hotel competitive set to identify potential areas of search engine and marketing opportunities
- Collaboration with hotel to create special offers and features to be implemented on hotel sites to include specialty landing pages
- Identification and execution of online media marketing opportunities and special offer listings
- Work with hotel to ensure utilization of all brand resources
- Online tool provision and execution as needed
- Converting more visits into bookings
- Enhanced content and interlinking
- Full utilization of call-to-action and specialty banners
- Qualified traffic analysis
- Monthly reporting into the effectiveness of your hotel Internet marketing services
- Quarterly reporting and strategic review with hotel/ownership group
- Designated Relationship Manager to work with hotels
Reporting:
Hotels on our full service Virtual ezManager package receive a monthly “Executive Summary” detailing hotel performance and an outline of your Virtual ezManager’s Action Plan for the next 30 days. The Executive Summary is used as a tool for us to communicate with our hotels as well as for us to take a step back to evaluate our performance and determine what our short and long-term plans of action should be. We critique our performance on SEO strategy, Online Media performance and ROI, website effectiveness, as well as overall revenue and traffic performance.
Virtual ezManagers
Our full service package includes a Relationship Manager dedicated to the all-encompassing needs of your hotel.
This manager complements the hotel sales team and drives your online revenue, utilizing a researched and practiced knowledge of market segments and market trends of both you and your competitors. This comprehensive knowledge allows the Relationship Manager to shift market share away from those competitors and into your online presence.
Request a Proposal for our utmost level of service and watch your hotel take off.
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