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| Virtual eCommerce Manager |
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Full Service Virtual eManager Package
This package is for the full service hotel in a competitive Internet market. All major markets and many tertiary markets require hotels compete aggressively online in order to not lose market share. Our Virtual eManager package allows hotels to penetrate the Internet space and stay ahead of the competition. As part of our services, we will develop a comprehensive online Marketing Plan for your hotel to get the most out of each market segment on the Internet. Whether your needs are in leisure, business, group, social, or government, we have the know-how to shift business as well as deliver sales leads.
Key Search Engine Optimization and Marketing Tactics Included:
- Drive More Revenue:
- A full analysis of the market and hotel market segments with a comprehensive twelve month online marketing plan
- Ongoing maintenance and optimization of current hotel website to include both independent and brand site as applicable, including all content and tags.
- Ongoing strategic link execution to enhance search engine placement
- Complete diagnosis of client hotel competitive set to identify potential areas of search engine and marketing opportunities.
- Work with hotel to create special offers and features to be implemented on hotel sites to include specialty landing pages.
- Identify and execute online media marketing opportunities and special offer listings.
- Work with hotel to ensure all items available by the brand are fully utilized
- Coordinate online tool utilization and execution as needed by hotel.
- Converting More Visits into Bookings
- Enhanced Content and Interlinking
- Full utilization of call to action and specialty banners
- Qualified traffic analysis
- Monthly reporting
- Quarterly reporting and strategic review with hotel/ownership group
- Designated account manager to work with hotels
Reporting:
Hotels on our full service plan receive a monthly “Executive Summary” detailing hotel performance and an outline of your Virtual eManager’s Action Plan for the next 30 days. The Executive Summary is used as a tool for us to communicate with our hotels as well as for us to take a step back to evaluate our performance and determine what our short and long term plans of action should be. We critique our performance on SEO strategy, Online Media performance and ROI, website effectiveness, as well as overall revenue and traffic performance.
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