Different people search in different ways, so reaching them all requires a multi-faceted online approach. Our proven hospitality Internet marketing strategies are expertly designed to drive invested traffic to your website, no matter how the customer surfs the web.
Online Marketing Plan Our full service package includes a comprehensive twelve-month online marketing plan resulting from extensive research of your hotel, relevant market segments, as well as a diagnostic review of your competitors. This plan identifies hotel needs and matches them to potential client profiles, engendering increased web traffic and online revenue. Benchmarking analysis is also included.
Pay-Per-Click Campaigns Pay-Per-Click (PPC) Marketing is an essential element of optimizing Internet presence and a pivotal supplement to an established internal SEO campaign. PPC management and marketing involves purchasing a sponsored link position on a search engine, charging a pre-determined fee to the website for each visit generated from the link.
WRS ensures maximum ROI, focusing on niche keywords that provide qualified traffic and a unique engine presence. WRS has a strategic relationship with both Yahoo! and Google to offer its clients additional search engine traffic that can be turned on and off as needed.
External and Internal Linking Strategy The “It’s not what you know, it’s who you know” of marketing strategy. Our linking specialists identify and submit free and paid links to expertly-chosen portals and other web traffic channels in order to generate invested page views from search-wary browsers. Possible avenues include local accounts, institutions, and attractions as well as local and national directories and portals.
WRS closely manages the performance of paid links to ensure maximum ROI and will immediately implement corrective strategies in response to lacking performance.
Expand your hotel Internet marketing strategies to their widest grasp by Requesting a Proposal for our smart and effective services.