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| Brand Optimization Package |
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|  This package is for a small market hotel needing to increase internet presence, but does not require the advanced strategy of a larger hotel or a destination market. This package covers basic search engine strategies to increase search engine ranking and traffic - specifically, this package identifies and implements relevant key words, then provides the hotel with a linking strategy to help achieve better placement in search engines. This package also includes strategic Online Marketing with ads on key websites as well as execution of Pay-Per-Click campaigns as needed.
Key Search Engine Optimization and Marketing Tactics Include:
- Identification of city, destination, and attraction key words; by segment
- Implementation of Search Engine Optimization strategies and Management of hotel's brand.com landing pages
- Includes full use of all brand.com features such as meetings pages and addition of entry points as allowed by brand capacity
- Ensure key words are utilized in content, Title Tags, and Meta Tags.
- Linking Strategy:
- Identify and link to local accounts, institutions, attractions, etc.
- Identify and link local and national directories and portals
- Sign up paid placement links and manage the process/ROI
- Pay-Per-Click Marketing
- Identify and implement key words for a pay per click plan for hotel
- Ongoing Internet Market Segment research and implementation of key words
Ongoing development of landing pages for special promotions.
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